Keyword Density

Too many people worry too much about keyword density. Whereas its mention here that you should be concerned with publishing good quality content that is truly user friendly. If you use bots and automation software to publish content you will eventually be excluded from Google’s index – guaranteed! Google is dedicated to clean their search engine from spam and crap and they do so aggressively all the time.

I always done good by aiming the density in around 2-3%. This means your keyword is featured twice, or three times for every 100 words of text. Just focus on writing quality content naturally, spike your content with keywords and most importantly use related keywords (LSI) and you will do well.

How Long Must Your Content Be?

In recent months, search engines have started to rank long content above short, spammy- looking content simply for that reason. You are best advised to opt for at least 500 words.

But, I still prefer higher words. It is also has the benefit that you could incorporate long keywords into text without spammy.

Optimized Your Images

In every page on the domain should have a feature optimized image. This little On- Page SEO addition can help you outrank a competitor with his own optimized site if he fails to optimize his images.

In doing this you need to place the keyword into tag image. You can see these tags by looking at the HTML code version of your website. In WordPress you can do this from within your post and page WYSIWYG editor at the top right hand side corner.

Optimizing the images will give you traffic since people use image in Google for search to find unique content.

Internal Linking

You’d be well advised to always use internal links where possible. When linking to your sub pages make sure to use the keyword of that page. When you optimize a particular page of the keyword: make sure to utilize the exact keyword in your link. The page would be a sub page of the domain.

One more thing you should work on is using a long tail keyword in the sub pages and you should link it back to your home page. It could get you a better listing on your Google. A lot more in this eBook.

Outbound Links

Outbound links are links you point to pages outside your domain. To use this you need to dilute the Google juice you have to make these by using the right tag. More links you have to point to sites outside the domain the more you will lose the process.

It is the best way to dilute your website’s existing authority.

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