On page SEO needs to be understood that you could go and turn the new-found knowledge to cash.

To have this term easier to understand, you needs to imagine a finely engine that have components to perform its best. The same principles apply to On-Page SEO. It’s not just ONE thing you have to put into action, but several. Don’t worry, after reading this chapter you should have gained a good understanding of what to do. Let’s start with title tags.

Title Tags

The first thing you need to do is include your target keyword in the title tag of your site. I suggest you use the keyword in a sensible form and maybe even consider using a long tail keyword to match. That way you will get more traffic. The best way to incorporate the keyword into a long keyword is to get actual search. You can check this with the GAKT (it’s free). Some webmasters use their keyword in their title tag (as is) which can actually repel visitors. Make them user friendly and you can’t lose, as long as your keyword is in the tag. This little tip alone can increase your search click conversions by 100% or more.

Page Headings

Secondly, you need to use keywords in your website’s page headings. By using , , tags you can further increase the keyword relevancy of your page.

But you also need to use WordPress to make sure your theme has these heading properly coded.

These themes don’t and when that happens you will lose a substantial amount of traffic. If in doubt, use an SEO plugin to help you rectify any possible issues.

If you worry about keyword density here, don’t. It is important to use keyword in your tags and incorporate long keywords and different variations to assist your website.

Keywords in Content

When you write your content be sure to have the keyword in your title, in the 1st sentence of your 1st paragraph, several times in the text and in the very last sentence of your paragraph. When you do this every time, besides adding page tags and titles you will see better results.

One more strategy is you need to apply the following; whenever you write content do this every per article.

Bold the keyword Italicize the keyword Underline the keyword

It will strengthen your website because you mark keywords that will stand out. But PLEASE, don’t do this excessively or you will get banned. It is advisable to use it only once in every page.

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